If Sex in the City and The Devil Wears Prada had a 20-something baby, it would be The Bold Type.
Inspired by the life of ‘Cosmopolitan's editor-in-chief Joanna Coles, the drama series originally aired on Freeform.
Now the first four seasons are all available on Netflix. So what is it all about?
What Is The Bold Type About?
Basically, three young twenty-something women all meet while working at a prestigious global women's magazine called Scarlet.
They soon become best friends, and the show chronicles the ups and downs of their lives as they navigate love and careers in New York City.
Jane Sloan (Katie Stevens) is an aspiring writer who gets her big break at the magazine. She begins the series as a new writer after working as an assistant, struggling to find her writing voice.
Once promoted, she primarily writes a sex column using her own experiences as inspiration.
Kat Edison (Aisha Dee) is the publication's social media director. Later in the series, she meets photographer Adena El-Amin (Nikohl Boosheri) and starts to explore her sexuality.
And Sutton Brady (Meghann Brady) wants to move into the fashion department, away from her job as a PA.
She is in a secret romantic relationship with Richard Hunter (Sam Page), a Scarlet board member and lawyer for the magazine's publishing firm.
Then there is the ‘Champagne room' – the huge room that stores all of the fashion magazine clothes and accessories. This is where the three girls confide in each other as well as gossip a little bit when they have issues.
The Bold Type Official Trailer
Is The Bold Type Worth Watching?
It's all very glossy and fabulous on the surface. There is immaculate fashion, hair, make-up, a kind and understanding boss, lovely apartments, and plenty of beautiful men and women passing through their outrageous lives.
However, each episode of The Bold Type tends to dig a little deeper and tackle some important issues today.
All generally fall under the guise of an article that needs to be written or a magazine shoot that needs to be created, but they are well thought out. Certainly enough to give pause for thought.
Besides the episodic themes, the story arc of the three friends is what holds them together.
Through thick and thin, relationship highs and lows, and career-defining moments, these three ladies have each other's back. It's quite refreshing to have a show where there is no bitchiness or backstabbing.
If there is one criticism, it's that it wasn't designed to be binge-watched. When you do, the stories and their evolution are so fast that it seems ridiculous.
They would definitely seem more realistic if you watched it over four years when it aired. Also, it does start to verge into the ultra-woke territory, where everything becomes some sort of eye-rolling monumental crusade.
By season 4, you may very well have had enough of Jane, Kat and Sutton!
That may also be why season 5, which aired in May 2021, is the final season and with only six episodes.
But if you loved The Bold Type and want to find more shows like it, check out our list here.
Why Did The Bold Type Get Cancelled?
Like so many tv shows and films, production on The Bold Type was halted in 2020 in the middle of filming the fourth season.
The original 18-episode order was then cut to 16 episodes. However, the viewership of the series had also declined in recent seasons.
Unfortunately, the fourth season had a 32% decline in viewership compared to Season 3, which is a huge drop, and the decision was made to wrap the show up with the fifth season.
The Bold Type Cast
Katie Stevens as Jane Sloan, a writer at Scarlet magazine
Aisha Dee (Look Both Ways) as Kat Edison, social media director at the magazine
Meghann Fahy as Sutton Brady-Hunter, a fashion stylist
Sam Page as Richard Hunter, a magazine board member, and general counsel for Safford Publishing which owns the magazine
Matt Ward as Alex Crawford, a writer at Scarlet magazine
Melora Hardin as Jacqueline Carlyle, editor-in-chief of the magazine
Stephen Conrad Moore as Oliver Grayson, head of the fashion department
Nikohl Boosheri as Adena El-Amin, a photographer, and Kat's love interest
Gildart Jackson as Ian Carlyle, Jacqueline's husband