The Bold Type

The Bold Type

Netflix Series
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Three best friends meet while all working for a global magazine called Scarlet. The Bold Type charters the ups and downs of their careers, love lives and friendship as they make their way through their 20s in New York.

If Sex in the City and The Devil Wears Prada had a 20-something baby it would be The Bold Type. Inspired by the life of ‘Cosmopolitan' editor-in-chief, Joanna Coles, the show originally aired on Freeform. Now the first four seasons are all available on Netflix. So what is it all about?

Basically, three young twenty-something women all meet while working at a prestigious magazine called Scarlet. They soon become best friends that the show chronicles the ups and downs of their lives as they navigate love and careers in New York City.

Jane Sloan (Katie Stevens) is an aspiring writer who gets her big break at the magazine. Kat Edison (Aisha Dee) is the publication's social media director. And Sutton Brady (Meghann Brady) wants to move into the fashion department, away from her job as a PA. It's all very glossy and fabulous on the surface. There is immaculate fashion, hair, make-up, a kind and understanding boss, lovely apartments, and plenty of beautiful men and women passing through their lives.

However, each episode of The Bold Type does tend to dig a little deeper and tackles some very important issues going on in the world today. All generally fall under the guise of an article that needs to be written or a magazine shoot that needs to be created, but they are well thought out. Certainly enough to give pause for thought.

Besides the episodic themes, the story arc of the three friends is what holds The Bold Type together. Through thick and thin, relationship highs and lows, and career-defining moments, these three ladies have each other's back. It's actually quite refreshing to have a show in which there is no bitchiness or backstabbing.

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If there is one criticism, it's that it wasn't designed to be binge-watched. When you do, the stories and their evolution are so fast that it seems ridiculous. If you watched it over four years when it aired they would definitely seem more realistic. Also, it does start to verge into ultra-woke territory where everything becomes some sort of eye-rolling monumental crusade. By season 4 you may very well have had enough of Jane, Kat and Sutton!

That may also be why season 5, due out in May 2021, is the final season and with only six episodes.


  • Solid Story About Friendship, Love & Careers
  • Three Very Good Lead Characters
  • Very Wide Range Of Topics Tackled


  • Loses Some Momentum At The end Of Season 3
  • Storylines Too far Fetched In Later Seasons
  • Exact Same Formula In Each Episode


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